A survey conducted by Dimsdrive among over 2,700 consumers in Japan, that eco-friendliness and fuel efficiency are the most requested car features. Demands for alternative energy solutions within the automobile market are rising.
The number of new registrations of next-generation passenger cars soared from approximately 109,000 to almost 1.9 million units in 2017. The majority were hybrid cars, followed by clean diesel and plug-in hybrid vehicles.
About four percent of respondents considered the car brand and its status an important feature. It highlights the shift in consumer behavior – valuing performance over the brand image, which used to be a strong factor.
This Survey was conducted among 2,715 Japanese people aged 20 years and above. The main passenger car features required by consumers in Japan in 2018 and the preferences in percentage are:
44.5% - Eco Friendly/ Fuel Efficiency
38% - Safety
37% - Car model matches and personal lifestyle
34.3% - Road Performance
28.1% - Comfortable interior equipment
20.6% - Exterior Design
16.3% - Small Turning circle
11.2% - Navigation system/ Car Radio
6% - Four-wheel drive
5.5% - Interior Design
4.7% - Driving Support System
4% - Brand / Status
3.5% - After Sale Service
0.6% - Other
6% - Nothing in particular