The European Food Safety Authority, British Softdrinks Association released the share of people in the EU that consume energy drinks by age group. The UK government plans to ban the sale of highly caffeinated and sugared energy drinks, to children in England.
It is still unclear as to whether the cut off point will be 16 or 18 years old. A 2012 survey conducted by the European Food Safety Authority revealed that their consumption in younger age brackets is actually quite prevalent.
The children which would be affected by the ban clearly play a big role in what is currently a large and lucrative market. This survey was conducted between February and November 2012 in Austria, Belgium, Cyprus, Czech Republic, Germany, Greece, Finland, Hungary, Italy, Poland, Romania, Spain, Sweden, The Netherlands, and the United Kingdom among 52,000 people.
Consumption of Energy drinks according to age:
30% - 18 to 65 years old
18% - 3 to 10 years old
68% - 10 to 18 years old
Image source: https://www.statista.com/chart/15274/children-play-big-role-in-energy-drinks-market/
Image license: CC-BY-ND